By this point in time many people were able to read, although the words fell flat on the page. Hence the need for the storyteller remained necessary within Medieval society, telling a story would breath life into it, create personalities for characters or force settings to intrude one's own reality for a short time, that is if the storyteller performed the job well. To tell or perform a good story or to carry on decent conversation was considered by to be the highest form of civility.
It was believed that one could be an excellent writer but a a terrible storyteller. Members of the medieval society felt that if an individual was unable to enact in decent conversation then you were not intelligent. Thus the reason for conversation as the highest form of civility. The Renaissance Man possessed all these qualities, he was well versed in current affairs, amusing, and quick on his feet. It is a phrase we continue to utilize today when we consider an individual to be well rounded.